A review of the existing flow lead to several low hanging fruit. A responsive design, faster delivery of the verification email and clearer password requirements. But with any experience I look for any opportunities to go above and beyond - I had identified ten or more improvements that could be made to the flow to improve the experience and its conversion.

Limited capacity from the development team mean that many of my improvements would be cut from MVP.

Always be planting seeds

As I worked with the team to deliver the designs, I looked for opportunities to save time and slip in one of the features we cut. I looked to understand what motivates my team, how can I best support them and how can I use that to help influence the outcome of this project for the better.

I built a prototype of the password validation concept that got cut to rally excitement over the interactions. I coded up animations in for the icons to save time in development. I indirectly showcased other work that I had done with other teams, and highlighted the praise they received from the rest of the department.

All of this planted seeds within the team that grew into a desire to deliver more than the minimum.